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Consumers are eager for innovation when comes to packaged goods, household and personal products, per a new study from Ipsos Marketing, Consumer Goods.
Eighty-nine percent of consumers said they would be interested in trying new food products at the grocery store. Eighty-six percent showed interest in new household products followed by 81 percent looking for new personal products. Ipsos polled 1,000 global consumers late last year.
This shows how much opportunity there is for manufacturers to offer consumers something fresh, said Lauren Demar, CEO of Ipsos Marketing, Global Consumer Goods Sector, in a statement.
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