Consumers Now Expect Everything to Work on All Devices

Ubiquity is the new data plan

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the supposed promise of the wearables/ Internet-of-things/insert-buzzword-here revolution, a quiet theme is emerging that shouldn’t be overlooked or underestimated: the device-agnostic relationship consumers have with digital services. 

Illustration: Davor Pavelic

This device agnosticism is establishing the foundation for a more unified consumer experience, one that is contextually aware to your needs and preferences, enabling advertisers to finally move beyond owning a fuzzy relationship with devices and into more personal experiences.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in