Consumers Have Appetite for Unbranded Pizza, Snacks

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In a year when consumers were looking to cut back anywhere they could, private label made inroads in a lot of categories, but took the biggest slices from segments like baby food and frozen pizza.

According to a report compiled by the Nielsen Co., unit sales of private label baby foods grew 22.3 percent for the 52 weeks ended Oct. 3. (Data cited is culled from the food, drug and mass merchandiser channels, including Walmart. Nielsen execs said that since prices have dropped from their year-ago highs, units are a better measure of private label’s growth than dollar sales.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in