Consumers Give New Voice to Tide to Go's 'Talking Stain'

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Procter & Gamble is promoting the launch of its new Tide to Go Mini stain remover pen with a series of consumer-generated spoofs airing on prime time TV this month.

The first of four spots, “Questions for Dollars Game Show,” debuted last night on NBC. It depicts a game show contestant unable to answer questions because he is distracted by a large, talking stain on the host’s shirt. The 30-second ad is one of three finalists from P&G’s “My Talking Stain” contest.

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