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NEW YORK 24 Hour Fitness this week will unveil a campaign that moves beyond the sweat of the fitness club and into the reality of club members’ lives.
The effort, “12 Million Lives”, via Pena Brand, San Francisco, takes a reality-TV, up-close and personal look at six 24 Hour Fitness members to show “how exercise and nutrition have transformed” them. The spots, which can run as long as 60-seconds, but will also air in shorter versions, will break tonight on Fox during House before airing elsewhere on network and cable.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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