To the chagrin of some shoppers, a sweater that tried to capitalize on holiday cheer with a pun—OCD for "Obsessive Christmas Disorder" instead of "Obsessive Compulsive Disorder"—is still being sold online and in stores at Target.
Miffed by what they're calling a lack of empathy for people who suffer from the disease, Twitter users have asked the company "not to sell [the] illness as a fashion statement," as one consumer put it.
Target is one of a number of retailers carrying products with the slogan this season.
"We never want to disappoint our guests, and we apologize for any discomfort," said a spokesman for the company in a statement. "We currently do not have plans to remove this sweater."
Here's a look at some of the criticism on social media:
they're selling these at target and as someone who has struggled with OCD for six years im pretty pissed off pic.twitter.com/EUaR0Oflfg— dean winchester (@philsadelphia) November 3, 2015
The company has responded to at least one user on Twitter.
@DPoolePR It's never our intent to offend anyone! We'll share your concern with our teams and the manufacturer. Thanks for posting!— AskTarget (@AskTarget) November 9, 2015
People have also called out Cracker Barrel for selling a similar product.
i saw these at cracker barrel today n i was disgusted. why do people find therapy and mental illnesses funny??? idgi pic.twitter.com/Phi7upmOtO— soph (@ponyboysCRUNCHY) November 9, 2015
If anything, the products seem to have started a dialogue about mental health and whether or not brands can talk about or make light of it.