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NEW YORK ConocoPhillips has hired Roth Associates to oversee a review of creative chores on its Conoco and 76 gasoline brands, the client said today.
Traditional and digital assignments on Conoco and 76 are up for grabs. Media is not in play. Creative for other brands owned by the Houston-based company is also not up for grabs.
The client spent $30 million in measured media last year backing Conoco and 76 after spending $15 million on ads for those properties in 2007, per Nielsen Monitor-Plus.
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