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BOSTON Seeking to turn up the heat in the digital space, especially in the search-marketing sector, independent Connelly Partners here said it has acquired Mindfire Interactive, a digital shop with 10 years of category expertise.
According to Connelly, absorbing Boston-based Mindfire allows the agency to gain added scope, services and resources along with seasoned interactive talent. Plus, bulking up when many of is competitors are scaling back should better position Connelly in the post-recession marketplace. The desire to get up to speed in search-engine marketing, one of Mindfire’s areas of expertise, was a key motivation for doing the deal.
Judy
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