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Client Is Talking to Agencies About a $50 Mil. Assignment
NEW YORK–Circuit City, a home appliance and electronics retailer, is looking for agencies to handle creative duties on a portion of its advertising account. Sources estimated the business could be valued at as much as $50 million.
The client is on a fast-track course and has been contacting shops. It may name a group of contenders as early as this week, sources said.
Circuit City’s vice president of marketing, Jeffrey Palmer, however denied the account was in review.
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