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NEW YORK Global Hyatt Corp. has selected BBDO in New York to handle worldwide corporate image duties on the Hyatt brand. Sibling PHD here pitched with BBDO and has added media chores.
The client today confirmed those selections, reported by Adweek on Aug. 15.
Tom O’Toole, client CMO, said in a statement: “We were looking for a highly strategic and creative agency partner that can provide a fully integrated global solution across traditional and digital channels to create brand differentiation for Hyatt.
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