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Do-Gooders Take On Assignments From Lids, Nordica, Others
BOSTON–Looking to avoid being pigeonholed as a cause-related marketing firm, Cone has been eager to promote its consumer marketing practice. And it seems to be working.
The Boston-based public relations shop has earned some new assignments that have it doing, among other things, creating ads.
“I used to tell clients that what we don’t do is 30-second TV spots and four-color print ads, but now we do,” said president Jens Bang.
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