Condé Nast, which has been facing pressure from advertisers to be more flexible on rates, is seeking a 2.5 percent CPM hike in 2010, half its customary 5 percent.
The publisher of luxury titles like Vanity Fair and Condé Nast Traveler is known for asking for some of the highest increases in the industry, which it has justified by pointing to the quality of its magazines. Rival publishers have sought 2 percent to 3 percent increases in recent years, though by the time negotiations are over, it’s never certain they’ll actually see any of that increase.
But
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