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ConAgra Foods’ Kid Cuisine brand has rolled out a fully integrated marketing promotion in connection with Columbia Pictures’ newly opened animated adventure Planet 51.
The movie tells the story of Capt. Charles “Chuck” Baker, an Earth astronaut who lands on Planet 51 (the name, of course, alludes to Area 51, where top-secret UFO wreckage is said to be housed), which is inhabited by little green people who live in a world reminiscent of 1950s America, and who fear “alien” invaders such as Chuck.
“Integrated
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