Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ConAgra Foods has expanded its Healthy Choice line with 11 fresh varieties, and to promote the products, the food giant is running a TV spot starring actresses Julia Louis-Dreyfus (Seinfeld) and Jane Lynch (Glee).
The new varieties have been added to the Healthy Choice Café Steamers line, All Natural Entrees line, and the Asian-inspired Café Steamers line. Select Entrees, another sub-brand under the Healthy Choice portfolio, will also carry new varieties.
In addition to the TV spot, ConAgra is supporting the launch with print—running in consumer books this month—and online ads, including various plugs for the entrees in its newly launched “What’s So Funny?” branded entertainment channel, in partnership with Yahoo.
Print ads, such as the one for Chicken Pad Thai Café Steamers, target consumers seeking both health and convenience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in