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In 1904, when the Charles P. Rogers bed company took out this column-width advertisement in Harper’s magazine, the average consumer shopping for home furnishings had very different needs. Most Americans lived on farms, fetched water from a pump and bathed once a month. In New York City, an average of 16 people crammed into 460 feet of apartment—where the heat came from a coal stove, electric lights were unknown, and the privy stood at the end of the alleyway.
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