Is Community Service the New Green?

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Marjora Carter had a simple plan to “green the Bronx.” Upon forming Sustainable South Bronx, Carter worked to plant trees around the community thus creating “green collar” jobs. Her story and others will be the focus of Frito-Lay TrueNorth’s upcoming ad campaign breaking during the Oscars.

TrueNorth nut snacks joins a growing field of brands placing the community at the forefront of their marketing messages. Kellogg’s Frosted Flakes, Starbucks and Scholastic, in conjunction with FAO Schwartz, are just the latest to rally around rebuilding neighborhoods and promoting community service in their advertising.

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