Commerce Bank Goes to Olson

Minneapolis shop beats out Richards Group, Rodgers Townsend

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Commerce Bank has tapped Olson to handle marketing for its retail, commercial and trust units.

The shift came after a review following the bank’s parting of ways with 14-year incumbent Bernstein-Rein, Kansas City. Other finalists in the review included The Richards Group, Dallas and Rodgers Townsend, St. Louis, sources said.

Commerce spent about $15 million on marketing in 2012, according to its annual report.

Olson becomes the bank's lead agency, picking up brand strategy, research, advertising, media planning and buying, digital, mobile, social and analytics.

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