Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Prevue Networks, operator of an on-screen cable programming guide, is reviewing its advertising account just six months after hiring The Focus Agen-cy of Dallas.
Billings were undisclosed, but sources said the client will spend $3-5 million this year to promote its service.
The search was triggered by recently hired director of marketing Paul McCarthy. McCarthy joined Tulsa, Okla.-based Prevue in March from the Sega Channel, where he had been vice president of affiliate sales and marketing.
“I want to review the work The Focus Agency has done for us and see what their future plans are,” McCarthy said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in