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With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple dressed up as Bullwinkle and Slave Leia.
Brands looking to maximize their presence while minimizing cost may find themselves partnered with any number of unusual businesses. Take Hulu, for example. The digital video network threw a party for its upcoming animated comedy The Awesomes, with creator Seth Meyers in attendance and network brass rubbing shoulders with geek royalty like Nerdist podcaster and frequent panel moderator Chris Hardwick.
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