Colleagues Recall Marcio Moreira's Joy of Life

Former McCann Worldgroup chairman dies at 66

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Former colleagues of longtime McCann Erickson leader Marcio Moreira remembered him today as a loyal and sensitive creative force who brought an international joie de vivre to the U.S.-based global agency.

Moreira, a 44-year veteran of McCann who started as a film projectionist at the agency’s Sao Paulo office and rose to vice chairman of McCann Worldgroup before retiring in 2011, died Wednesday of complications from heart surgery in Boston. He was 66.

Moreira held many roles at McCann and its group of specialist agencies—a tenure that was interrupted just once by a year in marketing at Columbia Pictures in the late 1980s.

The Brazilian served as creative director for Latin America, regional director of the Asia-Pacific region, worldwide chief creative officer and chief talent officer, and, along the way, worked at offices in Lisbon, London, Copenhagen, Frankfurt and New York.

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