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Moving from toothpaste to the top-selling rum, Seamus McBride will take over as CEO of Bacardi Limited, effective Sept. 1.
With a strong background in marketing overseeing Colgate toothpaste and other brands, McBride has spent 25 years at Colgate-Palmolive. He also spent four years as the marketing director for Bass beer. He assumed his most recent post at Colgate as evp and president, North America and worldwide commercial effectiveness, last August.
McBride succeeds Andreas Gembler, who had the Bacardi position since 2005.
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