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NEW YORK Cole Haan is featuring tennis star Maria Sharapova in its new spring ad campaign, marking the first time the Nike fashion subsidiary has used a Nike athlete as its face.
The campaign for Cole Haan’s 2009 sporting collection will debut the week of Feb. 9 in the March issue of Condé Nast’s Vanity Fair magazine.
“We are able to leverage her interest in fashion and sport, while connecting with our consumer in a new and unique way,” said Cole Haan CMO Michael Capiraso.
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