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VSA Partners has hired former Carmichael Lynch CEO John Colasanti as partner and COO. He is tasked with building the marketing firm’s consumer outreach expertise. VSA employs 135 staffers and works for clients such as IBM, Harley-Davidson, GE, Nike and Procter & Gamble. VSA CEO Dana Arnett, said: “This move is a natural next step in support of an integrated approach we’ve embraced since day one. We’ve been increasingly active on the consumer-facing front. With John on board, we’re formalizing our advertising offering.
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