Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cannibalization appears to be eating away at Coca-Cola. The No. 1 soft drink maker, coming off a year in which Coke sales volume shrank 3%, is looking to shrink one of its most profitable items.
Coke’s bottlers are currently testing a 16-oz. bottle priced at 99 cents. Analysts have said in a country of expanding waistlines and shrinking pocket books that 20 ounces is more soda than consumers want at too high a price (up to $1.49).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in