Coke Puts Calories Front and Center

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Consumers will soon have a hard time missing how many calories are in their Coca-Cola. The beverage giant announced today that it would place calorie information on the front of nearly all of its products’ packaging including Sprite, Powerade and Full Throttle.

The global initiative is designed to help consumers make a more informed decision, per the company. “Now more than ever, people expect facts about the products they consume to be both readily available and visible,” Coke Chairman and CEO Muhtar Kent said in a statement.

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