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ATLANTA Coca-Cola Consolidated, the nation’s second-largest bottler of Coke products, has signed an exclusive multi-year marketing agreement with the Charlotte Bobcats, the NBA’s newest franchise, making Coke the official soft drink provider of the team, the company said.
The deal includes exclusive distribution of Coca-Cola products at all Bobcats home games and the placement of Coke’s Sprite brand logo on the team’s basketball court. Sprite is the official soft drink of the National Basketball Association.
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