Coca-Cola, Warner Plot 'Happiness' Download

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Coca-Cola and Warner Music are to partner on a download release as part of the brand’s new “Open Happiness” global marketing campaign.

The track, titled “Open Happiness,” was announced at the MIDEM international music Market and conference in Cannes, during the “Exploring New Models For Brands and Music Partnerships” panel.

Umut Ozaydinli, music marketing manager for Coca-Cola’s Worldwide Sports and Entertainment Marketing division, said the track would be marketed via billions of cans of Coke.

The song, set for release in March via Atlantic, features Fall Out Boy’s Patrick Stump and Janelle Monae and is set to feature on the TV campaign.

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