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The Coca-Cola Company has re-designed the packaging for its portfolio of global juice brands. The revamped line will make its debut this month with a new design for Minute Maid, and will expand to Del Valle, Andina and Cappy brands in 2010.
The global strategy aims to create uniform packaging for Coca-Cola juice brands and further strengthen the company’s position in the global juice category. “This scalable, common identity was created to address a business challenge, not to simply update a package.
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