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The only television ad to run in North American English-speaking media for Coke Classic’s World Cup sponsorship breaks today in spot markets.
The effort, which was also produced in Spanish, is part of a three-spot campaign; the other two ads are in Spanish.
“Awakening,” by Leo Burnett’s Lapiz division in Chi cago, shows the pre dawn grogginess of two friends as they wake up. Both rush to their friend’s apartment, sit on a couch before a TV set, then fortify them selves with long drafts of Coke.
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