Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
RIO DE JANEIRO – Coca-Cola has started an image campaign here building on soccer themes as part of its role as sponsor of the 1994 World Cup. Ads are created by Brazilian PR agency Burson-Marsteller. McCann-Erickson will also be adding this theme to the ‘Always Coca-Cola’ campaign in Brazil with ads and TV commercials in a campaign that is supposed to start by mid-June.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in