Coca-Cola Makes Global Pledge to Not Target Kids Under 12

Can new anti-obesity pledge reduce soda's fat image?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It hasn't been a great year for soda makers. Accused of being one of the major causes of obesity, food nutritionists have all but declared war via campaigns that mocked the Coca-Cola bears and pleas to Beyonce to turn down a lucrative marketing deal with Pepsi. And New York Mayor Michael Bloomberg almost succeeded in banning the sale of soft drinks over 16 ounces.

Trying to turn around soda's fat image, Coca-Cola used its 127th anniversary to promise to fight obesity by not advertising to children under 12 anywhere in the world (a commitment it already made in the U.S.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in