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NEW YORK Esther Lee, worldwide chief creative officer of Coca-Cola, has established an in-house account planning team, said company representative Kelly Brooks.
Robin Bardolia, vp of advertising strategy, heads the team. His direct reports are: David Elsworth, advertising director for Asia; Walter Susini, advertising director for corporate marketing; Ivan Wicksteed, director of strategic planning, Coca-Cola; and Chris Lyons, director of strategic planning, emerging global brands.
Lee was promoted in January from North America chief creative to worldwide chief creative and “formalized” the account planning function within the last few months, said Brooks.
“We
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