"Coach Class" | Adweek "Coach Class" | Adweek
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"Coach Class"

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A man on a flight can't decide whether to stay in a coach seat cramped by an overweight passenger in front of him but also with a chance to connect with a beautiful woman next to him or take a free upgrade to first class. He takes his predicament--"executive" vs. "mile high" club read two side-by-side doors depicting his choices--to the all-knowing bartender who offers him a Beck's. The tagline: "Life is what you choose."