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NEW YORK Incoming Young & Rubicam executive creative directors Scott Vitrone and Ian Reichenthal will become the day-to-day leaders of the shop’s creative department here after the exit of North American chief creative officer Gary Goldsmith, Y&R said today.
Vitrone and Reichenthal also are expected to work on select network assignments, including some involving clients outside New York. They start this week.
Previously, the two were partners and group creative directors at TBWA\Chiat\Day here, where they produced irreverent and quirky work for Mars brands such as Skittles, Snickers and Starburst.
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