CNN.com in Review

After losing ground in the dot.com news wars to competitors, CNN.com is conducting a first-time review for a media and creative account worth $25 million.
A client source confirmed there are six agencies in the review, including McKinney & Silver in Raleigh, N.C., and Leagas Delaney, San Francisco. The four remaining agencies are all based in New York: Moss/Dragoti, which already handles the CNN TV brand; M&C Saatchi; Y&R 2.1, the interactive unit of Young & Rubicam; and Messner Vetere Berger McNamee Schmetterer/Euro RSCG.
Three agencies made presentations two weeks ago, and three more will present this week, the client source said.
“That’s a great list of agencies in the review,” said McKinney creative director David Baldwin when told about the contenders.