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Church’s Chicken has tapped BaylessCronin to assist on its $15 million account, currently handled by Cliff Freeman and Partners.
Client chief marketing officer Brad Haley confirmed the recent hire and said the Atlanta shop will be tweaking existing ads with special offers.
“We made a shift in the number of [special] offers we’re including in each radio and TV ad,” he said. “It made sense to go with a local agency to manage the approach.”
Church’s and parent AFC Enterprises are based in Atlanta.
Cliff Freeman won the account in August after a review in which BaylessCronin participated.
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