Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to gain share.
For example, Coca-Cola, a client of Publicis Groupe’s Leo Burnett, employs many agencies around the world, including independent Wieden+Kennedy, Interpublic Group’s McCann Erickson, WPP Group’s Ogilvy & Mather and Droga5. So, should Coca-Cola choose to not coexist with arch rival PepsiCo in Publicis Omnicom, the beverage giant has plenty of options.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in