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The Ogilvy Group this week is laying off nearly 60 staffers at its New York and West Coast offices largely because clients have cut back on spending.
The cuts span multiple units, but the majority of them affect Ogilvy & Mather and OgilvyOne.
Clients spent less than expected in the final quarter of last year and have trimmed their budgets for 2012, according to Ogilvy North American chairman John Seifert. Also, the agency is changing the composition of its workforce, eliminating staffers that lack digital and mobile marketing skills.
More than two-thirds of the layoffs (42) are in New York, with the remaining 16 coming from the shop’s four West Coast offices (Los Angeles, San Francisco, Sacramento, Calif.,
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