Clear Channel CEO : We've Navigated Content Chaos Before

Bob Pittman on digital evolution of media and behavior

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Now that everyone is creating content, how do marketers navigate that chaotic landscape? Clear Channel chief Bob Pittman argues we’ve all been down this road before.

“Chatrooms at AOL became Facebook. It’s just natural and organic,” the former AOL chief and MTV founder said during Advertising Week in New York. “In 1980 when people were watching NBC, they didn’t Tweet but they were on the phone, they had a magazine on their lap. It’s not new behavior.

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