CKE Attacks McDonald's Angus Burger

Big Mac meet the Big Carl. In response to McDonald’s successful Angus burger debut, CKE Restaurants is launching a flurry of attack ads, offering a money-back guarantee for some of its products and even debuting a product aimed squarely at the Big Mac.
 
CKE Restaurants’ Carl’s Jr. is home to “The Original Six Dollar Burger” while its sister chain Hardee’s offers the “Original Thickburger.” Both are made with Angus beef and sell for $3.99. Beginning next month, the chains will offer consumers their money back if they don’t think the burgers are better than McDonald’s recently launched “Angus Third Pounders.”