City Harvest "Apples"

While we are all stuffing our faces with turkey and pecan pie this week, we should all take a moment to remember the less fortunate–and maybe even lend a helping hand. This timely PSA for City Harvest Food Rescue Organization from DraftFCB in New York calls attention to the massive amounts of food that is wasted each year in New York City alone. Created in collaboration with The Mill, New York, the spot, with live action filmed on an iPhone to mimic a user-gen video, shows a woman on a subway platform talking to her friend behind the lens as they try to get to Times Square.