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WPP Group’s Ogilvy & Mather in New York has won creative chores on Citizens Bank following a review.
The other finalists were Draftfcb and Mullen, both owned by IPG, and WPP’s Young & Rubicam. WPP’s Grey competed but did not reach the final round, per sources.
Ellen Alemany, client chairman and CEO, said, “The combination of Ogilvy & Mather’s strategic insights and creativity will enable us to accelerate our strategic plan.”
Added Carla Hendra, who chairs the global strategy and innovations practice at Ogilvy: “The company has a unique operating model that combines world-class, innovative products with local delivery, which truly differentiates it in the marketplace.
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