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Citizen’s Bank is urging its customers to sign up for paperless banking in a new campaign dubbed “Green$ense.” In return, it will give a dime for every electronic transaction made up to $10 a month and $120 a year.
The campaign, via Arnold, Boston, breaks this week. Print ads try to get the message across with such headlines as: “The environment is like a bank account. Every little bit helps.” A broadcast spot shows a bird with a dime in its mouth.
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