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Cisco is rolling out the largest ad campaign to date for its recently acquired Flip Video camcorder.
The eight-week “Do you flip?” holiday push features videos consumers shot using Flip Video cameras. TV spots feature clips shot by consumers of everyday and unique moments caught on tape.
“Our objective is to start a conversation around a movement we want to begin,” said Jodi Lipe, director of marketing of Cisco’s consumer products for video unit. “We want everyone to join the Flip world and be part of this video movement as we move to democratize video.”
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