Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Peter Weedfald is leaving his position as svp, CMO at electronics chain Circuit City.
Weedfald helmed the launch of Circuit City’s new “Simplicity guaranteed” ad campaign. Euro RSCG, New York, handles. He also oversaw the debut of the chain’s Firedog tech-help service, which was created to compete with Best Buy’s Geek Squad.
Weedfald joined the company in 2006 as svp, general merchandise manager for entertainment and content. Circuit City has not announced a replacement.
The move comes as Circuit City, Richmond, Va.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in