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Cinnabon is modernizing its image, and expanding its menu to include coffee drinks and sandwiches.
The changes are being tested at four stores in Houston, with expansion planned in other locations, according to Nation’s Restaurant News.
Much of the impetus for the menu expansion comes from declining traffic at Cinnabon locations—primarily malls and airports—and a desire to expand, as Starbucks has, to college campuses and corporate offices, per Nation’s Restaurant News. The baked goods chain isn’t a major advertiser.
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