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CiCi’s pizza chain has launched a recession-appropriate promotion called “Penny Picker Upper,” which rewards consumers who find specially marked pennies outside its restaurants with free meals.
The effort kicks off today (Monday) via a television, radio and digital push from ad agency Deutsch, Los Angeles. The family restaurant chain has dropped a million pennies offering a free meal, drink or buy-one-pizza-get-one-free deal on sidewalks near its 650 eateries across the U.S. The offers are printed on the pennies.
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