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Seeking to get a spicy leg up on better-known and bigger-spending competitors like KFC, Atlanta-based Church’s Chicken is launching a $23 million ad campaign tagged “You know what good is.” The work will run for the rest of the year.
The goal is to put a face on the brand, and to that end The Cartel Group in San Antonio, Texas, teamed with Redtree Productions in Boston to craft a series of spots that mix live action customer testimonials with colorful graphics.
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