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DETROIT Chrysler will launch two campaigns over the next week, accompanied by a new customer-centric corporate tagline: “If you can dream it, we can build it.”
A TV spot in the corporate campaign will break on April 14, via BBDO, New York, on network and cable NBA and NHL telecasts. The commercial, “Assembly Road,” shows a car chassis coming off the assembly line in its barest form, then moving through places like a city street and a small country road, where individuals place parts on the car.
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