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Chrysler has invited outside agencies to pitch creative ideas for a fourth-quarter campaign, with lead agency BBDO Detroit, an Omnicom Group shop, participating in the search.
Chrysler’s media assignment at Omnicom’s PHD and digital work at the holding company’s Organic unit are not affected.
In November 2000, Omnicom won Chrysler’s consolidated ad business after a hotly contested review with the automotive company’s other roster shop, FCB. The latter at the time was owned by True North, but is now part of IPG’s Draftfcb.
It is not known how much marketing support Chrysler is putting behind the Q4 ad salvo.
Chrysler
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